Meet our founder, Aya

TonicMuse was born from a personal passion. Working through my own challenges such as digestive issues, high stress and a torn ACL injury, I realized that having a support system and safe place to turn to for encouragement were really important assets to have in my life’s toolkit.

Over the years, I have written as a health and wellness blogger, eagerly scoping out and sharing my perspective on the latest wellness offerings. I co-founded a fitness app, as well played a role on strategic marketing and execution for the successful inaugural Dubai Fitness Challenge in 2017. I have also completed the Science of Well-Being online course from Yale University.

Inspired by all these experiences, my hope is to be able to ignite others' journey for their own personal revival and find a lifestyle balance that will allow them to level up their own lives and live the best version of themselves!